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- Secondary schools – this year IP Australiaare trialing trialling a program to engage with secondary school students studying design. This has been a very positive engagement so far, validating our assumption that secondary school students, teachers and supporting networks have very limited knowledge of designs.
- Government departments and agencies – Commonwealth and State based programs that engage with IP Australia’starget audience. These often use a Business Advisor networkthat proactively delivers IP education to the small business and design community.
- Universities – early career researchers, undergraduate and industry collaborations.
- Peak Industry bodies – industry associations that represent small and medium enterprises; providing objective information that can be channeledchannelled through the associations, leveraging any Business Advisor network networks they have, supplementing content on their websites and including articles that appeal to the designs community.
- Direct – IP Australiaprovides webinars and resources designed for self-service on our IP Australia's website and promoted through social media and newsletters, aimed at the end-user/self-filer.
- Indigenous – IP Australia has a dedicated set of resources including videos, fact sheets and a call-back service – Yarnline – to support Indigenous business owners engaging with the IP system.
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Collaborating with design industry associations, we develop and deliver virtual and live information sessions hosted by IP Australia Public Education staff and design subject matter experts which include:
- Pre-sessions survey session surveys (to understand audience profile)
- Welcome and introduction
- Presentation by a subject matter expert (experienced IP examiner)
- Q&A
- Links to relevant online education resources
- Post session surveys (to understand attendee satisfaction and areas for improvement).
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Participation at relevant industry and government events for face-to-face engagement with small business owners and professional services individuals supporting small businesses.:
- Trade stand/ boothbooths;
- A5 and business card size collateral with QR codes linking to online education resources;
- Presentations and panel participation to demonstrate relevance of IP for business, IP within the innovation ecosystem, IP analytics for Government policy development, IP trends to support small business growth (success);
- Working with incubation hubs, accelerator programs and relevant conferences/expos, to provide information and demonstrate relevance of IP for start-ups and early-stage businesses. Collaborating with design industry partners gives IP Australia credibility in delivering the material and access to design networks; and
- Developing new content targeted at educating start-ups and early-stage business on commercialisation, exporting and IP protection for digital innovations/inventions.
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Digital experience: The new IP Australia website was launched in late 2022. Following this, in 2023 the Customer Experience GroupIn 2023 the Digital Services Team has been leading a continuous improvement program, listening to customers as they tell us note what is working and where we improvements can improvebe made.
Education and training: training courses, e learning modules (URLs), seminars, exhibitions, etc.:
Design is a key right for Indigenous business, and IP Australia has developed customised products and an Indigenous Knowledge IP Hub – specifically designed to provide information to Aboriginal and Torres Strait Island business owners, and any other business that wants to engage with Indigenous Knowledge in their business – including guidance on how to navigate sensitivities and work respectfully. IP Australiahas launched ‘Yarnline’ a call-back enquiry service for Indigenous business owners, and those who wish to engage with Indigenous Knowledge in their business. IP Australia has trained examiners, some Indigenous, some non- Indigenous, to engage appropriately with this key audience.
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IP Australiarolled out asuite of designs video products including case studies here: https://www.youtube.com/playlist?list=PLFkPefP3FacHm2b-unOmu9fsOaceRUWj9.
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