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- Government departments and agencies: Commonwealth and State based programs that engage with IP Australia’s target audience. These often use a Business Advisor network who have been trained in ‘Introduction to IP’.
- Universities: early career researchers, undergraduate and industry collaborations, working with accelerator programs, undergraduate innovation courses, and higher degree programs.
- Peak Industry bodies: industry associations that represent small and medium enterprises; providing objective information that can be channeled channelled through the associations, leveraging any Business Advisor networks they have.
- Direct: IP Australia provides webinars and resources designed for self-service on IP Australia’s website and promoted through social media and newsletters, aimed at the end-user/self-filer.
- Indigenous: IP Australia has a dedicated set of resources including videos, fact sheets and a call-back service — Yarnline — to support Indigenous business owners engaging with the IP system.
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