Annual Technical Report on Trademark Information Activities in 2025 submitted by Hungarian Intellectual Property Office
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URLs in responses should meet the following requirements:
- Link to pages with information in English, Spanish, or French
- The URL will remain stable over time (at least three years, preferably more)
- Goes to the specific information requested, not to a general homepage
- If the URL goes to a long PDF document such as an annual report, please indicate which sections or pages contain relevant information.
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I. GENERAL OVERVIEW OF RECENT DEVELOPMENTS IN TRADEMARK INFORMATION ACTIVITIES CARRIED OUT BY THE OFFICE
Information on the following topics is desired :
- Outline of main policies and plans aimed at development of trademark information activities and expected time frames for their realization
- New projects launched or resumed this year in the context of the policies and plans mentioned above, short description: aims, partners, tasks
- Main areas of trademark information activities and related information and communication technology (ICT) practices which were in the focus of attention last year
For the Hungarian Intellectual Property Office, 2025 confirmed the growing significance of intellectual property protection within Hungary’s innovation ecosystem, as stakeholders increasingly recognize the value of intellectual assets and make more conscious and strategic use of the mechanisms available for their protection and exploitation.
The medium-term institutional strategy, adopted in 2025, reaffirmed the Office’s mission: to contribute to enhancing domestic innovation and competitiveness through strengthening the protection of intellectual property. The strategy identifies customer-centric development of services, further improving digitalisation, and strengthening of international presence as key objectives. In addition, it places emphasis on active cooperation with the stakeholders of the innovation ecosystem, particularly with universities, research institutes, and enterprises, as well as on the development of awareness-raising activities.
Important achievement of 2025 was the enhancement of international presence. The Office’s experts played an active role in European and global working groups and also contributed to shaping international policy dialogue through earning several leadership positions in such groups. International cooperation not only enhances the recognition of the Hungarian intellectual property protection system but also creates opportunities for domestic experience to be incorporated into international practice and for best practices to be introduced in Hungary.
Digital competencies and IT developments also played a decisive role in the Office’s operations. In 2025, electronic administration expanded further, with a significant proportion of submissions already being received online, enabling more efficient and customer-friendly operations. An important milestone in digitalisation, communication, and customer information was the launch of the Office’s new website, renewed both in content and appearance, providing a structured and modern platform for customers and other parties interested. In addition, new webform-based filing system, data warehouse-based reporting solution, and modern data management developments also supported efficient operations.
It gives added significance to the period under review that in 2026 HIPO celebrates the 130th anniversary of its establishment, and preparations for this event constituted a defining element of the Office’s activities in 2025.
- Statistics: changes in terms of application filings and registrations with respect to previous year; trends or areas experiencing rapid changes
The number of national trademark applications reached 4 077, representing a 17% increase, while design applications grew by 27% to 166. The fact that this positive trend appeared simultaneously across multiple forms of protection, indicates a broad-based strengthening of Hungary’s innovation performance.
More informations: Facts & Figures 2025 pp 9.
- Other matters and useful links (URLs): annual report of the Office, news page, statistics, etc.
Industrial Property and Copyright Review: Iparjogvédelmi és Szerzői Jogi Szemle | Szellemi Tulajdon Nemzeti Hivatala
Hungarian Intellectual Property Office Annual Report: Facts & Figures 2025
II. SERVICES AND ACTIVITIES RELATED TO TRADEMARK INFORMATION CARRIED OUT BY THE OFFICE
Information on the following topics is desired :
- Information and support provided by the Office to applicants regarding filing on paper and/or e-filing (instructions, seminars, etc.) – URLs
e-filing: https://ugyintezes.sztnh.gov.hu/eBej2/step1
New electronic trademark filing system at the HIPO: https://uk-prod.sztnh.gov.hu/cas/login?service=https%3A%2F%2Fugyintezes.sztnh.gov.hu%2Fsp-ui-tmefiling%2Fj_spring_cas_security_check
Q&A: Trademark protection | Hungarian Intellectual Property Office
- Availability of the application dossier in electronic form
E-dossier: http://epub.hpo.hu/e-iratbetekintes/?lang=EN
IP-Search: http://epub.hpo.hu/e-kutatas/?lang=EN
- Availability of the application dossier in electronic form
- Matters concerning classifying
Nice: Nice Classification
Vienna: TMclass
Classification: Classification
- Matters concerning processing of different types of non-traditional marks (e.g., three-dimensional, motion, hologram, color mark, etc.)
- Other activities
General information: Trademark protection | Hungarian Intellectual Property Office
III. SOURCES OF TRADEMARK INFORMATION PROVIDED BY THE OFFICE
Information on the following topics is desired :
- Main types of publications in the field of trademark information, outline of the content and medium (on paper, on CDs, online – URLs)
Publications: Publications | Hungarian Intellectual Property Office
- Official Gazettes: main types of announcements, frequency of publication, medium (on paper, on CDs, online (URL), etc.
Official Gazettes: Gazette | Hungarian Intellectual Property Office
- Information products (coverage, medium, etc.) available to examiners, including external documentation and databases
- Information products (coverage, medium, etc.) and services available to external users; conditions of access (e.g., free of charge, subscription, etc.)
IP-Search: http://epub.hpo.hu/e-kutatas/?lang=EN
Legal Sources of Intellectual Property | Hungarian Intellectual Property Office
Trademark search: Trademark search
- Legal status information (kind of information, coverage, medium, etc.)
E-dossier: http://epub.hpo.hu/e-iratbetekintes/?lang=EN
IP databases: IP Databases | Hungarian Intellectual Property Office
IV. ICT SUPPORT TO SERVICES AND ACTIVITIES RELATED TO TRADEMARK INFORMATION CARRIED OUT BY THE OFFICE
Information on the following topics is desired :
- Specific software tools supporting business procedures within the Office: general description, characteristics, advantages, possible improvements
- Hardware used to supporting business processes of the Office
- Internal databases: coverage, updates, interlinks with external sources
- Establishment and maintenance of electronic search file: file building, updating, storage, documents from other offices included in the search file
- Administrative management electronic systems (register, legal status, statistics, and administrative support)
- Other matters
Back Office project The implementation of the Back Office (BO) project, which was launched to replace the current unified internal case management and registration system (ENYV) supporting the Office's official activities, progressed at a steady pace, but its planning was updated several times in 2025 due to the need for new functionalities for the complex system, as well as the longer than planned development time and a temporary shortage of developer capacity. User testing after development work took place in several areas during the year, even in several rounds. In view of the additional development and testing tasks, according to the timetable approved by the BO project’s joint steering committee with EUIPO, the target date for the live start is 2027.
Hungarian Intellectual Property Office Annual Report: Facts & Figures 2025 48-49 pp
IP databases: IP Databases | Hungarian Intellectual Property Office
Trademark search: Trademark search
V. PROMOTION ACTIVITIES AIMED TO SUPPORT USERS IN ACCESS AND EFFICIENT USE OF TRADEMARK INFORMATION
Information on the following topics is desired :
- Office’s library (if deals with trademark information): equipment, collection management, network of libraries in the country, cooperation with foreign libraries
Library: sztnh.gov.hu/en/services/janos-frecskay-special-library
- Publications related to different business procedures and trademark information sources available to users, for example, books, brochures, Internet publications, etc.
Online catalogue: https://sztnh.opac3.monguz.hu/en/search
Publications: https://www.sztnh.gov.hu/en/publications
- Cooperation with universities, technology and innovation support centers, etc.
Hungarian Intellectual Property Office Annual Report: Facts & Figures 2025 pp. 36-39
- Education and training: training courses, e-learning modules (URLs), seminars, exhibitions, etc.
E-learning: http://tavoktatas.sztnh.gov.hu/
Trainings: Trainings | Hungarian Intellectual Property Office
VI. INTERNATIONAL COOPERATION ACTIVITIES IN THE FIELD OF TRADEMARK INFORMATION
Information on the following topics is desired :
- International exchange of trademark information in machine-readable form (e.g., Official Gazettes)
Official Gazettes: Gazette | Hungarian Intellectual Property Office
- Participation in international or regional activities and projects related to trademark information
- Assistance to developing countries
Hungarian Intellectual Property Office Annual Report: Facts & Figures 2025 pp. 36-39
VII. ACTIVITIES RELATING TO THE IMPLEMENTATION OF WIPO STANDARDS CONCERNING TRADEMARK INFORMATION
Note: For each Standard listed below, please enter one of the following values:
- "Fully implemented"
- “Partially implemented”
- "On implementation phase"
- "Planning to implement"
- “On assessment phase”
- "No plan to implement"
Implementation Status Definitions
"Fully implemented"
The WIPO Standard has been implemented in a manner compliant or compatible with the Standard.
"Partially implemented"
The WIPO Standard has been implemented in part. The Office practice aligns with some, but not all, requirements of the Standard.
"On implementation phase"
The decision to implement the WIPO Standard has been made and it is currently being deployed, configured, or integrated into systems and workflows.
"Planning to implement"
The decision to implement the WIPO Standard has been made; planning activities (resource allocation, timeline development, technical design) are underway before actual implementation begins.
"On assessment phase"
The WIPO Standard is under active evaluation to determine its feasibility, technical requirements, costs, benefits, and alignment with organizational needs before making an implementation decision.
"No plan to implement"
The WIPO Standard has been reviewed and there is currently no intention or plan to implement it.
WIPO Standard ST.2: Standard manner for designating calendar dates by using the Gregorian calendar
Fully implemented
WIPO Standard ST.3: Recommended standard on two-letter codes for the representation of states, other entities and intergovernmental organizations
Fully implemented.
WIPO Standard ST.13: Recommendation for the numbering of applications for industrial property rights (IPRs)
Fully implemented.
WIPO Standard ST.60: Recommendation concerning bibliographic data relating to marks
Fully implemented
WIPO Standard ST.61: Recommendation for the exchange of trademark legal status data
No plan to implement
WIPO Standard ST.62: Recommendation concerning standard abbreviation for “Vienna Classification”
No plan to implement
WIPO Standard ST.63: Recommendation concerning the content and layout of trademark gazettes
Fully implemented
WIPO Standard ST.64: Recommended search files for trademark search
No plan to implement
WIPO Standard ST.66: Recommendation for the processing of trademark information using XML (extensible markup language)
On implementation phase
WIPO Standard ST.67: Recommendations for the electronic management of the figurative elements of trademarks
Fully implemented
WIPO Standard ST.68: Recommendations for the electronic management of sound marks
Fully implemented
WIPO Standard ST.69: Recommendation for the electronic management of motion and multimedia marks
No plan to implement
WIPO Standard ST.90: Recommendation for processing and communicating intellectual property data using web APIs (Application Programming Interfaces)
On implementation phase
WIPO Standard ST.91: Recommendations on digital three-dimensional (3D) models and 3D images
Fully implemented
WIPO Standard ST.92: Recommendations on the data package format for the electronic exchange of priority documents
On implementation phase
WIPO Standard ST.96: Recommendation for the processing of intellectual property information using XML (extensible markup language)
Partially implemented
WIPO Standard ST.97: Recommendation for processing of intellectual property data using JSON
No plan to implement