Annual Technical Report on Trademark Information Activities in 2025 submitted by the Republic of Serbia/Intellectual Property Office
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I. GENERAL OVERVIEW OF RECENT DEVELOPMENTS IN TRADEMARK INFORMATION ACTIVITIES CARRIED OUT BY THE OFFICE
Information on the following topics is desired :
- Outline of main policies and plans aimed at development of trademark information activities and expected time frames for their realization
In 2025 IPO Serbia continued to maintain its electronic services. The whole system uses data from IPAS administration system (patents, trademarks, industrial design), as well as separate databases for GI and Copyright:
- e-Registers for: Patents, Petty patents, SPC, Trademarks, Industrial design (connected to IPAS)
- Evidence of deposited copyright and related right works
- e-register of geographical indications of origin
- e-Filling
- e-Delivery
e-Filling – system consists of application and submission modules:
- Application for protection of invention with submodules for: patent, petty patent, SPC, EP validation and e-PCT application for international protection of invention
- Application for trademarks protection including submodules for: individual trademark, collective trademark and warranty trademark
- Application for industrial design with submodules for individual and multiple design applications
- Different modules for submitting submissions in the administrative procedures grouped in 10 groups with 84 electronic forms:
- Pre-application search, two forms for patent and trademark commercial searches
- Procedures upon submission of an application (17 forms)
- Procedure for international registration of trademark and industrial design (4 forms)
- Entries of changes into registers (12 forms)
- Cancellation of trademark and termination due to non-use (4 forms)
- Complaint request (1 form)
- Extracts from registers and certificates (5 forms)
- Other requests and submissions (14 forms)
- Fees (9 forms)
- Submissions of Collective management Organizations (14 forms)
Prerequisite for using e-Filing system for most of the actions in e-Filling system is possession of electronic signature/certificates issued by certification bodies in Serbia.
In 2025 IPO RS received altogether 9672 applications for intellectual property rights, of which 4945 are applications for intellectual property rights in national proceedings. 4197 applications out of 4945 applications in national procedures are for industrial property rights. 79.44% applications were received through e-Filling system and share of other submissions through e-Filling was 63.05%.
E- delivery has been established in July 2020. It represents an electronic delivery of e-documents issued by the IPO with e-signature. The documents are being sent directly from IPAS (Industrial Property Administration System) to the e-Mailbox within our governmental portal eUprava. E-delivery was used for 30.21% of all Office’s delivered documents
- New projects launched or resumed this year in the context of the policies and plans mentioned above, short description: aims, partners, task
At the end of 2025, a new version of the e-Trademark register database developed in WIPO Publish technology was launched. The new version offers enhanced search capabilities combining different criteria.
Trademark e-register: https://reg.zis.gov.rs/regis/search.htm?lang=en
- Main areas of trademark information activities and related information and communication technology (ICT) practices which were in the focus of attention last year
- Statistics: changes in terms of application filings and registrations with respect to previous year; trends or areas experiencing rapid changes
In calendar year 2025, Intellectual Property Office of Republic of Serbia received 2648 national trademark applications. Compared to 2024 (2600), number of national trademark applications increased by 1.8%. 2246 (↑16.1%) trademarks were registered in national proceedings, 311 more than in 2024.
At the same time the number of trademark applications filed under the Madrid System increased by 1.3%. There were 4482 international applications in 2025 designating RS (4425 in 2024). On the other hand, the International trademark department issued 4336 grant protection statements related to applications received through Madrid System in 2025, compared to 4305 in 2024.
Trademark applications:
Year Madrid System National Total
2025 4482 2648 7130
2024 4425 2600 7025
2023 4427 2510 6937
Registered Trademarks:
Year Madrid System National Total
2025 4336 2246 6582
2024 4305 1935 6240
2023 4359 1914 6273
- Other matters and useful links (URLs): annual report of the Office, news page, statistics, etc.
Annual reports including 2025:
http://www.zis.gov.rs/about-us/annual-report.106.html
II. SERVICES AND ACTIVITIES RELATED TO TRADEMARK INFORMATION CARRIED OUT BY THE OFFICE
Information on the following topics is desired :
- Information and support provided by the Office to applicants regarding filing on paper and/or e-filing (instructions, seminars, etc.) – URLs
All relevant data considering the trademark protection in Republic of Serbia are posted on the website https://www.zis.gov.rs/ (https://www.zis.gov.rs/en/rights/trademark/ ). That includes: 1) frequently asked questions about trademarks, 2) TM legislation, 3) guidelines and forms https://www.zis.gov.rs/en/forms-and-instructions/?cat=trademarks , 4) fees https://www.zis.gov.rs/en/rights/fees/#trademark; 5) statistics; 6) Annual reports.
National trademark database: www.zis.gov.rs/en/databases/trademark/
- Availability of the application dossier in electronic form
Application dossiers are available by the official website of the IP Office. Electronic trademark register contains bibliographic data on applications and registered trademarks and representations of trademarks, as well as the data on changes relating to applications and registered trademarks (assignments, licenses, pledges).
At the end of 2025, a new version of the e-Trademark register database developed in WIPO Publish technology was launched. The new version offers enhanced search capabilities combining different criteria.
Trademark e-register: https://reg.zis.gov.rs/regis/search.htm?lang=en
- Matters concerning classifying
- Classification and reclassification activities; classification systems used, e.g., International Classification of Goods and Services for the Purposes of the Registration of Marks (Nice Classification), International Classification of the Figurative Elements of Marks (Vienna Classification), other classification
The Nice Classification is used for drafting the trademark applications, similarity examination search, for commercial search and for statistics. In the Distinctive Signs Sector, the IPO has prepared the Serbian translation of changes and updates for 2026 version of 13th edition of the Nice Classification, for the purpose of updating the Serbian version of the International database Goods and Services Manager on the WIPO’s website. Translation of the list of goods and services is available on the official website with version from 2026.
https://www.zis.gov.rs/en/databases/trademark/
In the course of 2025, 1693 figurative elements of trademark applications were classified according to the Vienna Classification of the Figurative Elements of Trademarks in the Electronic Register of Trademarks, as the regular task in the Trademark Department.
Apart from that, the active list of observed mistakes is continually updated about translations and proposals for the improvement of translations, in particular the Nice Classification and the database of the MGS translation.
- Use of electronic classification systems and pre-defined terms of the classification appliedMGSM taxonomy in Serbian is the part of e-filing application for trademarks aimed to help applicants to choose predefined terms for drafting the List of classes
- Matters concerning processing of different types of non-traditional marks (e.g., three-dimensional, motion, hologram, color mark, etc.)
IPO of the Republic of Serbia allows registration of non-traditional types of trademarks for the three-dimensional, color and sound (musical) signs.
- Other activities
III. SOURCES OF TRADEMARK INFORMATION PROVIDED BY THE OFFICE
Information on the following topics is desired :
- Main types of publications in the field of trademark information, outline of the content and medium (on paper, on CDs, online – URLs)
The main source of information on trademark applications is the e-Trademark register which is updated daily.
https://e-reg.zis.gov.rs/regis/search.htm?lang=en
New version: РЕГИСТАР ЖИГОВА / TRADEMARK REGISTER
- Official Gazettes: main types of announcements, frequency of publication, medium (on paper, on CDs, online (URL), etc.
The Intellectual Property Office of Serbia publishes its official gazette, Intellectual Property Gazette, on the official website. The Intellectual Property Gazette is published twice a month (since 2020) and the first half-monthly issue contains only published trademark applications for the purpose of the opposition period which lasts three months from the publication date in the Gazette. The second monthly edition is published at the end of month with published trademark applications, trademark registrations and with all other industrial property right information. The Intellectual Property Gazette, in the part referring to trademarks, is prepared by means of computer, using the IPAS system. From the beginning of the2010, Gazettes can be found on our official web site and since 2012 they are published only in electronic form:
http://www.zis.gov.rs/information-services/intellectual-property-gazette.462.html
The following information and bibliographical data concerning published national applications and registered national trademarks and international trademarks are published in the Intellectual Property Gazette: application number, application date, application publication date, registration number, registration date, date concerning exhibitions, data relating to priority under the Paris Convention, list of goods and services according the Nice Classification, disclaimer, reproduction of the mark, information concerning the colors claimed, indication relating to the nature or kind of mark, name and address of the holder of the registration, name and address of the representative. Trademarks are published in grayscale and color technique.
Termination of Validity of Registered Trademarks are published also in the Gazette.
- Information products (coverage, medium, etc.) available to examiners, including external documentation and databases
Electronic trademark register contains bibliographic data on applications and registered trademarks and representations of trademarks, as well as the data on changes relating to applications and registered marks (assignments, licenses, pledges, etc).
Trademark e-Register:
https://reg.zis.gov.rs/regis/search.htm?lang=en
Examiners use also IPAS, internal database which contains more information available through workflow, MADRID monitor, TMView and other international TM databases.
- Information products (coverage, medium, etc.) and services available to external users; conditions of access (e.g., free of charge, subscription, etc.)
Electronic register, and list of goods and services of the Nice Classification in PDF, as well as through WIPO MGSM platform for creation of list of classes are available to the external users via the official website of the IPO, free of charge.
https://www.zis.gov.rs/en/databases/trademark/
Other TM search services upon request are liable to payment of fees:
https://www.zis.gov.rs/en/rights/fees/#information-search-service
Trademark search is also offered by the Office as a commercial service and in 2025, 408 trademark searches as FTO searches for Serbia were delivered to customers.
- Legal status information (kind of information, coverage, medium, etc.)
Legal status information is available through the Electronic Register of Trademarks.
At the request, a status extract from the Trademark Register may also be issued under commercial terms.
- Other sources
IV. ICT SUPPORT TO SERVICES AND ACTIVITIES RELATED TO TRADEMARK INFORMATION CARRIED OUT BY THE OFFICE
Information on the following topics is desired :
- Specific software tools supporting business procedures within the Office: general description, characteristics, advantages, possible improvements
E-filing system for IP rights is fully functional and is improved on the back-office side with common dispatch module. The general information available on
E-Filing:
https://www.zis.gov.rs/en/e-application/
System of e-filing of documents enables to file the applications of trademarks, patents, petty patents and industrial design electronically. The receiving of documents and filings for the applications in the procedure and for the registered intellectual property rights are supported as well. Software became operational in May 2016, with continual work on its improvement. In 2025 the share of e-filed trademark applications in national procedure is 73.82%.
- Hardware used to supporting business processes of the Office
- Internal databases: coverage, updates, interlinks with external sources
Internal database of trademarks is searched through IPAS or e-Trademark register for all nationally filed trademark applications. Madrid Monitor database is regularly used for search for TM applications in national procedure.
- Establishment and maintenance of electronic search file: file building, updating, storage, documents from other offices included in the search file
General information related to trademarks, including guidelines, is posted at the IPO website regularly, data in Trademark e-register are updated daily with data from IPAS.
- Administrative management electronic systems (register, legal status, statistics, and administrative support)
- Other matters
V. PROMOTION ACTIVITIES AIMED TO SUPPORT USERS IN ACCESS AND EFFICIENT USE OF TRADEMARK INFORMATION
Information on the following topics is desired :
- Office’s library (if deals with trademark information): equipment, collection management, network of libraries in the country, cooperation with foreign libraries
At Office's library (public reading room) all interested parties could free of charge access the trademark databases which are available for external users. Since all databases are available online, the trend is that for searching databases, less customers are coming to the IPO for only that purpose. Also, all interested parties are offered free of charge consultations on trademark filling and trademark procedures in person, by phone or by e-mail. In 2025, 2576 consultations to customers were delivered on trademark application procedure and other issues related to trademarks by the employees of the helpdesk - Education and Information Centre, before filling. The consultations regarding trademark applications in procedure provided by trademark examiners are not included in that figure.
- Publications related to different business procedures and trademark information sources available to users, for example, books, brochures, Internet publications, etc.
Various publications related to trademarks such as studies, brochures, and leaflets are available in paper form or in electronic form on the IPO website:
https://www.zis.gov.rs/en/electronic-publications/
Few video guidelines were created during 2025 to help trademark and other IPR applicants for use of e-filing system.
https://www.youtube.com/@zavodzaintelektualnusvojinu/videos
- Cooperation with universities, technology and innovation support centers, etc.
The Education and information Centre (EIC) of the IPO provides support in the form of a service of disseminating information and education realized through consultations and training, seminars and workshops aiming identification, protection, management and exploitation of the results of research considering that intellectual property is created in research institutions. In a broader context this helps to promote innovation - transformation of ideas into products, processes and technologies benefiting society.
- Education and training: training courses, e-learning modules (URLs), seminars, exhibitions, etc.
Through Education and Information Center or by the other IPO staff, the seminars, information, including patent, trademark and industrial design system and the other proceedings are delivered to the public. Each month on third Thursday, Open Door event is organized in IPO for customer consultations besides the opportunity for consultations every day on regular basis.
Wide scope of education and information services is adjusted to the various target groups including SMEs and institutions that offer support to business, organizations involved in R&D, institutions of high education, institutions for the enforcement of intellectual property rights and others. The education is performed in the form of lectures, seminars, conferences, consultations on protection, use and management of intellectual property rights. In 2025, 42 seminars or lectures were delivered to different stakeholder’s groups with 1469 participants. 19 seminars were delivered to general public where also R&D was included, with 677 participants, while 15 seminars were organized especially for universities and R&D organizations with 574 participants, 6 events exclusively for SMEs with 163 participants and 2 events for enforcement institutions for 55 participants. Small and medium enterprises and R&D teams are offered the special service designed for them, Intellectual Property Pre-diagnosis and “1to1” consultations and altogether 91 of such services were delivered. The Office was present at the 7 trade and other fairs with 400 consultations delivered to visitors and exhibitors. More about those activities in the first part of Annual Report 2025:
https://www.zis.gov.rs/en/about-us/documents/annual-reports/
E-filing user guide, electronic certificates description and installation manuals, recommendations how to prepare the proper documentation and graphic data format for application – all is accessible through link:
English:
https://www.zis.gov.rs/en/e-application/
Serbian (more extensive):
https://www.zis.gov.rs/e-prijava/
- Other activities
Over the year, the Office’s website was visited by 81,000 users, of which 77,000 were unique visitors. A total of 435,000pages were viewed (5.37 pages per user). Besides the homepage, the most frequently visited pages were those for searching trademark and patent databases, containing information on intellectual property rights, and providing guidelines for application submissions and fees payable in proceedings before the Office. In 2025, 75 news were published on the Office’s website, while more than 90 posts, including news, announcements, and educational content about intellectual property rights, were shared across its social media platforms. In 2025 office opened a profile on the social media platform Tik Tok beside existing on Facebook, X, LinkdIn and Instagram.
Quality management system according to the standard ISO 9001 which includes patent grant, petty patent grant and trademark grant processes has been implemented at the IPO since 2011and continues to provide constant level of qualityof services provided by the Office. In November 2025, another recertification audit was successfully conducted incompliance with ISO9001:2015 standards. User satisfaction is regularly assessed through electronic survey among users, and overall impression of trademark grant procedure among users are: 71.70% very satisfied, 25% satisfied and 3.3% not satisfied users.
VI. INTERNATIONAL COOPERATION ACTIVITIES IN THE FIELD OF TRADEMARK INFORMATION
Information on the following topics is desired :
- International exchange of trademark information in machine-readable form (e.g., Official Gazettes)
- Participation in international or regional activities and projects related to trademark information
- Assistance to developing countries
- Other activities
The officials of the IPO attended regularly WIPO Committees related to TM and Liaison Meetings on Trademarks at EUIPO in 2025.
VII. ACTIVITIES RELATING TO THE IMPLEMENTATION OF WIPO STANDARDS CONCERNING TRADEMARK INFORMATION
Note: For each Standard listed below, please enter one of the following values:
- "Fully implemented"
- “Partially implemented”
- "On implementation phase"
- "Planning to implement"
- “On assessment phase”
- "No plan to implement"
Implementation Status Definitions
"Fully implemented"
The WIPO Standard has been implemented in a manner compliant or compatible with the Standard.
"Partially implemented"
The WIPO Standard has been implemented in part. The Office practice aligns with some, but not all, requirements of the Standard.
"On implementation phase"
The decision to implement the WIPO Standard has been made and it is currently being deployed, configured, or integrated into systems and workflows.
"Planning to implement"
The decision to implement the WIPO Standard has been made; planning activities (resource allocation, timeline development, technical design) are underway before actual implementation begins.
"On assessment phase"
The WIPO Standard is under active evaluation to determine its feasibility, technical requirements, costs, benefits, and alignment with organizational needs before making an implementation decision.
"No plan to implement"
The WIPO Standard has been reviewed and there is currently no intention or plan to implement it.
WIPO Standard ST.2: Standard manner for designating calendar dates by using the Gregorian calendar
Implemented
WIPO Standard ST.3: Recommended standard on two-letter codes for the representation of states, other entities and intergovernmental organizations
Implemented
WIPO Standard ST.13: Recommendation for the numbering of applications for industrial property rights (IPRs)
No plan to implement
WIPO Standard ST.60: Recommendation concerning bibliographic data relating to marks
Implemented
WIPO Standard ST.61: Recommendation for the exchange of trademark legal status data
Partially implemented
WIPO Standard ST.62: Recommendation concerning standard abbreviation for “Vienna Classification”
Implemented
WIPO Standard ST.63: Recommendation concerning the content and layout of trademark gazettes
Paritally implemented
WIPO Standard ST.64: Recommended search files for trademark search
WIPO Standard ST.66: Recommendation for the processing of trademark information using XML (extensible markup language)
Implemented
WIPO Standard ST.67: Recommendations for the electronic management of the figurative elements of trademarks
Partially implemented
WIPO Standard ST.68: Recommendations for the electronic management of sound marks
Partially implemented - graphical representation
WIPO Standard ST.69: Recommendation for the electronic management of motion and multimedia marks
No plan to implement
WIPO Standard ST.90: Recommendation for processing and communicating intellectual property data using web APIs (Application Programming Interfaces)
Planning to implement
WIPO Standard ST.91: Recommendations on digital three-dimensional (3D) models and 3D images
No plan to implement
WIPO Standard ST.92: Recommendations on the data package format for the electronic exchange of priority documents
WIPO Standard ST.96: Recommendation for the processing of intellectual property information using XML (extensible markup language)
No plan to implement
WIPO Standard ST.97: Recommendation for processing of intellectual property data using JSON
No plan to implement